About Creativity

Creativity is a Valued Life Skill

Creativity is a multi-dimensional phenomenon that impacts every aspect of our lives from the ways we work, parent, and interact with colleagues, friends, and family members. Multiple research studies show that creativity is a highly valued life skill:

96%

of adults believe that
creativity is important
to society.

96%

of parents believe
creativity
has life-long benefits
for their kids.

96%

of adults believe
creative thinking is
critical to problem-solving
and career success

96%

of employees say
creativity is important
to their current career.